Job Description
Company Overview
Since 1976, Harbour has been at the forefront of designing and manufacturing luxury outdoor furniture, seamlessly blending Australian craftsmanship with modern aesthetics. Originally founded in Australia and now headquartered in the U.S., Harbour is a global leader in high-end outdoor design.
Our brand embodies the Australian way of life—celebrating the outdoors, travel, and nature—while embracing a signature style that is fresh, light, modern, coastal, and luxe-inspired. At Harbour, our story is just as compelling as our design. We honor generations of Australian craftsmanship, making each piece a reflection of our heritage and passion for quality.
Role Overview
Harbour is seeking a talented and Content Creator & Community Manager to join our Los Angeles-based creative team. This individual will work closely with Harbour’s Brand Director and Marketing team to develop and execute compelling content strategies that drive brand awareness, customer engagement, and sales.
The ideal candidate is a storyteller at heart, passionate about design and outdoor lifestyle. They should have a strong background in graphic design, content marketing, social media, and brand storytelling, with a keen eye for visual aesthetics and a strategic mindset for content distribution.
Key Responsibilities:
Content Strategy:
- Develop and execute a comprehensive content strategy that aligns with Harbour’s marketing calendar, brand identity, voice, and objectives.
- Craft compelling content across multiple platforms, including website, social media, blogs, email marketing, and video.
- Collaborate with designers, photographers, videographers, and external agencies to produce high-quality, engaging visual and written content.
- Ensure all content is consistent in tone, style, and messaging, reinforcing Harbour’s luxury and Australian lifestyle aesthetic.
- Research industry trends and incorporate relevant topics into content strategy.
Content Creation:
- Generate creative and compelling content for social media platforms (posts, stories, videos) aligned with brand guidelines.
- Develop blog articles, website copy, and other content formats as needed.
- Design visual assets for social media using graphic design tools.
- Graphic design skills across Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, After Effects, Premiere (Video editing a bonus).
Brand Storytelling & Campaigns:
- Develop and execute seasonal and product-specific marketing campaigns that drive awareness and sales.
- Write compelling copy for email campaigns, and blog posts.
- Contribute to the creative direction for photoshoots, video content, and editorial features that bring the Harbour brand to life.
- Maintain and evolve Harbour’s brand voice to ensure consistency across all communications.
Email Marketing:
- Develop and execute engaging email marketing campaigns that nurture customer relationships and drive sales.
- Craft compelling email copy, subject lines, and layouts that align with Harbour’s brand tone and aesthetic.
- Segment and personalize content to enhance customer engagement and retention.
Social Media Marketing:
- Strategize manage and grow Harbour’s social media presence across Instagram, Pinterest, LinkedIn, Facebook, and emerging platforms.
- Plan, create, and schedule social media content that highlights new collections, design inspiration, brand storytelling, and customer engagement.
- Track and analyze social media performance metrics, optimizing content for engagement, reach, and conversions.
- Collaborate with influencers and brand ambassadors to enhance brand visibility and audience engagement.
Community Management:
- Monitor social media channels for comments, messages, and mentions, responding promptly and professionally.
- Engage with community members by liking, commenting, and sharing relevant content.
- Identify and cultivate key influencers within the community.
- Address customer concerns and provide support where necessary.
Community Building:
- Develop and implement strategies to increase community engagement and participation.
- Foster a positive and inclusive online environment by enforcing community guidelines.
- Analyze community metrics to track engagement and identify areas for improvement.
Performance Analytics & Reporting:
- Track and analyze content performance, using data-driven insights to refine content strategy.
- Provide regular reports on content engagement, social media performance, and ROI.
- Stay up-to-date with the latest digital marketing trends, competitor strategies, and industry best practices.
Qualifications & Skills
- 6+ years of experience in content marketing, digital marketing, or social media management.
- Strong storytelling, copywriting, design and editorial skills.
- Experience in luxury, lifestyle, or design-focused brands is a plus.
- Proficiency in content management systems (CMS), social media scheduling tools, and SEO best practices.
- Experience working with Shopify for Ecommerce, Klaviyo for Email Marketing, Attentive for SMS.
- Knowledge of HTML/CSS and experience with web design tools and platforms is a plus.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, After Effects, Premiere (Video editing a bonus).
- Excellent understanding of design principles, typography, color theory, and layout techniques.
- Experience in the design & fashion industry is a bonus. And experience working in a fast-paced retail ecommerce business.
- Excellent written and verbal communication skills
- Strong understanding of social media platforms and best practices
- Creative writing and content development abilities
- Strong graphic design skills (required)
- Analytical skills to measure and interpret data
- Ability to manage multiple projects and deadlines
Job Tags
Seasonal work, Outdoor,