Job Description

Job Details:

Job Title: Content Designer

Location: Richmond, VA (2-3 Days/week hybrid onsite)

Duration: 12 Months (high possibility of conversion to permanent)

Type: Full-Time, Contract

Summary:

• Our Fortune 100 financial services client is is looking for a Content Designer/Writer to support their Enterprise Brand Design Systems team. As a member of the Enterprise Brand Design Systems team, this writer will support the Performance Lane in the continual improvement and growth of our established brand standards systems. This is not a traditional marketing copywriter role. While it requires the ability to understand and execute marketing copy, this writer acts more like a content designer, working with art directors to build out the experience of Enterprise Brand Design System, then writing the guidelines within it.

A day could look like:

• Researching and auditing existing systems, then formalizing recommendations and pitching opportunities to leadership
• Outlining and wireframing new standards content and experiences
• Writing and editing standards guidance
• Collaborating with designers to concept, wireframe and write brand design systems content
• Work in design programs and build/edit web pages alongside designers
• Creating and executing communication and/or marketing plans
• Problem solving ways to improve existing systems and innovating new ways to deliver it

The ideal candidate is a writer who:

• Communicates concisely but thinks big.
• Is a meticulous wordsmith and can distill complex information into simple guidelines that are easy to understand and adopt.
• Has experience building brand design systems and standards, as well as writing them.
• Excels in writing directional guidance but can concept campaign-level marketing writing.
• Has solid foundation of grammatical rules and working knowledge of AP Stylebook.
• Thrives in white space and enjoys using their problem solving skills to build systems, then manage its evolution in the long term.
• Always places the user first and crafts content that helps people navigate and understand complex information or systems, particularly in digital experiences.
• Thinks visually and can help build new design systems/standards experiences alongside designers, creative directors and UX professionals.
• Is a big thinker and collaborator.
• Receives and manages inputs and feedback from a variety of stakeholders.
• Approaches assignments from a customer-centric perspective while also understanding higher-level business and marketing objectives.
• Possesses a positive attitude and readily partners with all types of people.
• Has a deep understanding of design principles and can write about them fluently.
• Has hands-on experience building and editing within a CMS, as well as editing and managing Figma files.

EEO:

“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”

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