Job Description
POSITION
Director, eCommerce
Reports to: VP, Digital + Experiential Marketing and Engagement
US
In 2010, we started making sun care products to protect ourselves, our families, and our friends from the damaging rays of the sun. Since then, we’ve grown and expanded into hair care and lip care products, and even launched Baby Bum, our rad plant-based baby skin care line. Along the way, we’ve been building an amazing, like-minded global community of friends that encourage us and help us be better. Today, we are looking for a few more talented and passionate people to join our crew – not for the money or the awesome location to live and work, but for the opportunity to change the world a little with us.
Summary:
The Director, eCommerce will be responsible for the strategy and online revenue through Amazon, mass eCommerce sites, and pure-play accounts. This position offers a great opportunity for an experienced, detail-oriented eCommerce professional to lead our eCommerce team. The successful candidate will drive the long-term strategy for our global eCommerce business through sales and marketing. This role will work cross-functionally with the Marketing, Creative, and Sales teams.
Essential Duties and Responsibilities:
Drive the eCommerce long-term strategy in conjunction with Digital, DTC, Marketing, and sales teams.
Responsible for online revenue and marketing through Amazon (US, AUS, UK, CAN), pure play eCommerce retailers, and retailer.com accounts.
Drive online revenue growth by applying a clear understanding of the brand, consumers, and industry trends.
Build International eCommerce expansion plan along with VP and sales team.
Manage the Amazon US account on a day-to-day basis and work with resources (both internal and external) to ensure all budgeted metrics are met and exceeded.
Formulate annual business plan, implement plan, and monitor sales goals weekly/monthly and strategies for channel development.
Create Commerce marketing strategies to optimize direct and indirect revenue, increase new customer acquisition, and work cross-functionally with the Marketing, Creative, Operations, Finance, and Sales teams.
Responsible for the day-to-day operations for assigned accounts, including but not limited to: new products set up, content, support cases, logistics, PO approvals, weekly sales reporting, price issues, etc.
Build eCommerce retailer content and copy strategy to ensure brand consistency and drive optimized conversion; ensure audits are performed and impact on business is significant.
Deliver weekly & monthly reporting on inventory, sales, category, competitor information, and advertising campaigns with optimization recommendations.
Responsible for 3rd party enforcement strategy – determine best partners or tools, how we enforce, and management of team.
Forecast quarterly targets and inventory to meet our financial and operational goals.
Manage with accountability all account financials including margin, co-op rebates, promotional funding.
Provide detailed inventory forecasts for new and existing products; oversee a digital forecasting process allowing for in-stocks to remain at the optimal level.
Negotiate and manage trade funds to create customer and company value by consistently measuring and enforcing trade terms and identifying opportunities for improvement.
Plan and manage promotional and advertising activity, closely monitor plan performance and drive necessary changes to exceed targets.
Develop and execute promotional plan and program to increase visibility during key periods and seasons.
Along with Marketing Lead, monitor, research, and report on advertising activities for mass retailers – including search, display, and other opportunities.
Manage and grow the account, conduct quarterly business reviews and maintain relationships with key Amazon stakeholders.
Responsible for leadership of direct reports, including eCommerce Manager, Digital Merchandiser, and agencies.
Manage agency relationship and ensure they are assisting with managing the accounts.
Identify, vet, and onboard new online retailers.
Required Skills / Experience / Competencies:
7-10 years of eCommerce sales/account management, direct 1P Amazon experience a must .
International Amazon experience – AUS/NZ, CAN, UK, EU preferred.
Experience working with key/strategic accounts within the personal care, lifestyle, or beauty space.
Experience in sales forecasting and planning trade budgets for marketing.
Strong business acumen, problem-solving, analytical, planning, and negotiation skills.
Ability to be entrepreneurial and methodical.
Very strong communication and leadership skills required.
Preferred Skills / Experience / Competencies:
Has the ability to see the big picture and drive long-term plans and growth.
Process-driven – can manage a project from concept to execution.
Detail-oriented – demands accuracy of smallest technical details.
Organized – consistent commitment to accurate records and reporting.
Responsible – will take accountability and sees problems as opportunities for growth and innovation and to be a creative problem solver.
Communication – effectively communicate through all channels and to all levels.
Other duties, responsibilities, and activities may change or be assigned at any time with or without notice as assigned by the Manager.
Compensation & Benefits:
$136,000-178,500 is the salary range for this position. It represents a portion of the overall package, and includes flexibility based on the candidate's qualifications.
- Bonus
- Full benefits package
The job description does not constitute a contract of employment and the position remains at-will.
#J-18808-Ljbffr Sun Bum
Job Tags
Contract work, Gangs,