Job Description

Job Description

Job Description

Position: Marketing Coordinator/Assistant Studio Manager

Location: HOTWORX - Ephrata, PA

Reports To: Franchise Owner

Employment Type: Full-Time

 

Position Overview:

HOTWORX Ephrata is seeking a dynamic, self-motivated Marketing Coordinator/Assistant Studio Manager to join our team. This role will focus on driving lead generation and community engagement to grow membership and expand brand awareness in the local market. The ideal candidate will have a passion for fitness, excellent interpersonal skills, and experience in grassroots and business-to-business marketing. This position will involve working closely with community partners, executing on and offsite events, and implementing creative guerilla marketing tactics to engage potential members and drive membership growth as well as assist the General Manager with studio operations.

 

Key Responsibilities:

1. Community and B2B Engagement:

• Develop and maintain relationships with local businesses, creating mutually beneficial partnerships.
• Organize and manage on-site and off-site events with partner businesses to generate leads and increase brand visibility.
• Build partnerships with local employers to establish HOTWORX memberships as part of their employee benefit programs through discounted enrollment options.

2. Vendor and Event Management:

• Oversee and manage relationships with third-party marketing vendors, ensuring alignment with brand goals and timely execution of campaigns.
• Plan and coordinate on-site and off-site events that foster community engagement and lead generation.

3. Guerilla Marketing and Brand Awareness:

• Utilize creative guerilla marketing tactics to increase brand awareness, including distributing door hangers, handing out free workout passes, and representing HOTWORX at local community events.
• Strategize and execute grassroots marketing campaigns to promote the HOTWORX experience and generate new leads.

4. Sales and Lead Generation:

• Track, report, and analyze lead generation efforts, ensuring all campaigns are optimized for member acquisition.
• Collaborate with the studio team to drive membership sales, coordinating efforts between marketing and sales activities.

5. Marketing Analysis and Strategy Development:

• Continuously monitor and assess marketing initiatives, providing insights and recommending improvements to enhance outreach and member engagement.

6. Studio Operations and Support:

• Deliver exceptional customer service by assisting members with their workout experience, promoting membership growth and retention, ensuring facility cleanliness, and completing daily operational procedures.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 1-2 years of experience in marketing, community engagement, or a similar role.
• Strong networking, relationship-building, and communication skills.
• Ability to work independently, think creatively, and prioritize effectively.
• Passion for fitness and commitment to promoting health and wellness.
• Willingness to work evenings and weekends as needed and for events.

Available shifts and compensation: Available shifts all days except Sundays. Compensation is $20.00 - $24.00/hour.

About HOTWORX Ephrata: Join the HOTWORX TEAM!! Do you want to improve other people’s lives by helping them feel and look their very best? This is YOUR opportunity to be part of this groundbreaking, innovative fitness concept! Check out the open job postings below for our Ephrata, PA HOTWORX Studio HOTWORX is 24-Hour Infrared Fitness Studio is the first ever implementation of 3-dimensional training. We combine Heat, Infrared Energy, and Exercise to help flush toxins, tone up, and torch calories! Our studios offer 24-hour access to unlimited sessions ranging from Hot Yoga to Hot Cycle, Hot Buns, and more. Our exclusive workouts are led by virtual instructors in a semi-private environment, suitable for all fitness levels to give members MORE WORKOUT IN LESS TIME!

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Job Tags

Full time, Local area, Remote job, Shift work, Weekend work, Sunday, Afternoon shift,

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