Job Description
Job Summary:
The Senior Director of Public Relations and Branding is responsible for the overarching strategy and direction of communications, public relations, marketing, and community and employee engagement initiatives. This role will ensure consistent alignment of brand, culture, and mission across both internal and external audiences. The Senior Director is a key strategic advisor to senior leadership, driving initiatives that amplify purpose, values, and culture, while enhancing community impact and fostering employee engagement.
Supervisory Responsibilities:
- Oversee the Communications Director and other departmental leads in the areas of internal communications, public relations, marketing, and engagement.
- Leads a team of professionals, managing performance, professional development, and project deliverables to ensure organizational goals are met.
Key Duties and Responsibilities:
- Strategic Communications and Brand Management
- Develop and implement a comprehensive communications strategy that promotes mission, values, and culture both internally and externally.
- Ensure consistency in brand messaging across all organizational communications, including digital platforms, media interactions, and internal communications.
- Act as a senior spokesperson and public relations strategist, managing high-profile communication efforts and serving as the primary contact for media inquiries.
- Internal Culture and Employee Engagement
- Drive the development of programs and initiatives that strengthen culture, support high-performance behaviors, and promote employee understanding and engagement.
- Collaborate closely with the Communications Director to create impactful internal communication strategies that reflect the organization’s values and encourage employee engagement.
- Oversee internal engagement initiatives that inspire employees and align with organizational goals.
- Community and Public Outreach
- Lead strategic outreach efforts to strengthen community relationships, increase presence, and demonstrate the organization’s commitment to social responsibility.
- Foster partnerships with key community organizations and stakeholders, positioning as a leader in the community and industry.
- Manage high-level community and stakeholder events and initiatives that promote reputation and community impact.
- Marketing and Digital Strategy
- Oversee marketing strategies to align with organizational goals, enhance brand awareness, and support community and customer engagement efforts.
- Direct the development and management of digital and social media strategies, ensuring consistent and compelling messaging across channels.
- Collaborate with other departments on marketing campaigns and initiatives to ensure alignment and amplification of brand messaging.
- Leadership and Stakeholder Collaboration
- Act as a key strategic partner to senior leadership, advising on communications, culture, and engagement matters that impact organizational goals.
- Build and maintain effective relationships with cross-functional teams, ensuring alignment of communications and engagement strategies across all departments.
- Provide strategic insight and support to ensure that all communications initiatives enhance organizational objectives, build trust, and support culture.
Required Skills/Abilities:
- Exceptional leadership and interpersonal skills, with the ability to lead cross-functional teams and manage diverse stakeholders.
- Able to develop trust-based partnerships across all levels of the organization, ensuring a respectful and supportive work environment.
- Demonstrated experience in developing and executing comprehensive communications strategies in large, complex organizations.
- Strong knowledge of brand management, public relations, and digital engagement best practices.
- Proven experience creating and delivering engaging content that aligns with organizational culture and values.
- The ability to work effectively in a fast-paced environment, managing multiple priorities while maintaining attention to detail, meeting tight deadlines and maintaining composure and focus on high stress situations.
- High level of proficiency in Microsoft Office Suite, as well as familiarity with digital communication platforms.
- Experience in healthcare or managed care industry preferred but not required.
Education and Experience:
- Bachelor’s degree in communications, Marketing, Public Relations, or a related field. Master’s degree preferred.
- APR Accreditation, knowledge of Adobe InDesign, Photoshop and Illustrator preferred.
- Minimum of 10 years of experience in a strategic communications role, with at least 5 years in a leadership position.
- Experience in both internal and external communications, with a proven track record in culture building, public relations, and community engagement .
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