We are currently seeking a strategic and data-drivenSenior Manager of Lifecycle Marketingto lead customer engagement and retention initiatives for Hulu. You’ll develop and execute high-impact multi-channel Lifecycle campaigns and programs that drive subscriber growth, reduce churn, and increase engagement across our Hulu audience.
Responsibilities
Lifecycle Strategy:
Own the end-to-end customer journey from onboarding to retention and win-back.
Develop lifecycle strategies tailored to viewer behavior, content preferences, and subscription tiers.
Proactively identify new opportunities based on business and consumer trends as well as industry best practices.
Campaign Management:
Design campaigns across email and push to promote new releases, personalized recommendations, and exclusive content.
Partner with other Hulu Marketing teams to scale Lifecycle campaigns and insights across channels (e.g. Performance, Social, Devices).
Partner with content, product, and data teams to align messaging with content drops, seasonal trends, and user engagement patterns.
Churn Reduction & Retention:
Build predictive models and trigger-based campaigns to proactively address churn risk.
Test incentives, messaging, and timing to improve subscriber stickiness.
Track and proactively address key churn moments (e.g. season finales, price increases).
Analytics & Optimization:
Partner with Finance and Business Strategy to inform our Engagement & Retention forecasts and manage performance to hit annual targets.
Define KPIs such as Hours, Visits, actives.
Use tools like Tableau and Excel to analyze performance and iterate on strategy.
Team Leadership:
Manage a small team of lifecycle marketers and collaborate with creative, product, and engineering teams.
Required Qualifications
7+ years in Lifecycle marketing, or related field.
At least 2 years in streaming, media, or subscription-based businesses.
Deep understanding of audience segmentation, behavioral targeting, and personalization.
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
This role requires employees to be onsite four days a week, currently out of our Santa Monica, CA location, with a planned office move to our Burbank, CA location in 2026.
Preferred Qualifications
Experience developing executive level presentations.
Project management experience.
Understanding of content consumption behavior.
Passion for entertainment.
Bachelor’s degree in Marketing, Communications, or related field.
#JConference2025
The hiring range for this position in Santa Monica, CA is $137,200 to $183,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children’s & family categories.
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu, LLC , which is part of a business we call Disney Entertainment Television .
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
Sign up to receive new job alerts and company information based on your preferences.
#J-18808-Ljbffr...Benefits package Full-time and part-time hours available In-home and facility shifts available (vary by location) Immediate... ...appreciation prizes and drawings monthly Paid weekly Private Duty/Home Care Aide Responsibilities and Duties ~ Helping clients take...
...Job Title : Web Developer Location : Remote We are currently seeking candidates who meet the following qualification Responsibilities: Develop and maintain websites and web applications using HTML, CSS, JavaScript, and modern frameworks Collaborate...
...touch freight ~ Steady miles and consistent home time ~6 months of flatbed experience required ~ Monday - Friday schedule; 1st shift position Additional Info: Full benefit options with 401K Steady, reliable freight Paid virtual orientation with...
...Job Description Job Description CDL A Local Truck Driver | Home Daily | $1,500 Weekly Minimum Aurora, CO | C.R. England Dedicated Kroger Account Join one of the most stable and essential freight networks in the country - C.R. Englands dedicated Kroger account...
...Skilled Trades Worker (Streets and Roads) SALARY The minimum salary is$21.168 per hour This position is eligible for overtime (non-exempt), if applicable. Pay Grade 515 This position is eligible for Hazardous Duty Supplemental Pay($90/month, $0.52c/hour...